Get your video script right to maximise the success of your videos

YouTube – The 2nd most popular search engine in the world.

Whatever you’re selling, whatever you’re looking for its the first port of call.

The rise in the significance of video in the modern marketing mix has been nothing short of astonishing. It reaches across almost all sectors and products – it’s firmly established as part of the online research process.

No matter what you’re selling, where you’re selling it or who you’re selling it to I am pretty sure that there is a role for video in your marketing mix.

As for your customers – you know they’re on YouTube. Everyone is. So if you’re not producing video then get to it.

You don’t need big production budgets – the self service video edit packages have it all.

You don’t need expensive soundtracks – there is a mass of music out there and available for pennies.

You do however need a good script. For far too many people this is the end point – it should be the starting point.

Does this process sound familiar:

1. Start writing your story based on the message you want to get across.
2. Realise it’s far too long – but can’t decide where the edits need to be.

As a general rule of thumb your video should be about 90 seconds long – and definitely no longer than 2 mins.

That means that you’re shooting for somewhere around 250 to 350 words for your script.

The only way you’ll achieve this is if your video has a specific purpose.

Most of the time it will require a good script writer to nail the message within the constraints you have. You’re too close – an outsider can extract the real hard hitting points that you want to get across.

The tone is particularly important with a video script – just because something reads well doesn’t mean it will work as a script.

Record it yourself on your phone and listen back. I have a very simple rule – if there’s anything on there that you’re not sure is 110% right then bin it and start over.

The end result – a video that’s half as long as the one you would have made yourself but has twice the impact.

If you would like to talk about how you can introduce video to your marketing mix or would like some help producing a script for your latest video project then get in touch.