Digital DNA is a business conference in Belfast

The 2nd Digital DNA Conference was held in Titanic Belfast this week with a series of events running across 4 days. I was lucky enough to be asked to deliver a presentation on the work that we had done at CDE Global to maximise the impact of digital technologies.

I’ve long been a believer that we shouldn’t be putting ‘digital’ in a silo – it needs to be integrated with the rest of our business strategy. Digital is simply one of the mechanisms we use to deliver the company strategy.

Actually, it’s the single most important consideration in how businesses will deliver their strategy. For far too long ‘digital’ has been the reserve of the marketing and IT teams. If the Digital DNA conference taught me anything this week it is that there are thousands of companies missing out on fantastic insights because of a mistaken belief that digital isn’t relevant for them.

We all need to embrace the opportunity that digital presents. For those who do the future is very bright. For those who don’t the end is nigh.

Congratulations to Gareth Quinn for organising a great event this week. It was fantastic to get the opportunity to speak at the conference and I’m already looking forward to Version 3.0 in 2015.

If you’re based anywhere in Ireland and you’re involved in any sort of business and you haven’t been at Digital DNA in Belfast – It’s time for a rethink.