As we enter a New Year I’m sure you’re all thinking about your content marketing calendar for 2015.

There is a great article on the Content Marketing Institute website from October 2013 that offers some great advice. (The article was originally published by Shanna Mallon).

The success of the article for me lies in how simple the process actually is. There are only 3 things that you need to do in order to get you started:

Understand your sales cycle – if there are seasonal variations in your business then set your distribution plan accordingly. Understand when your customers are likely to be looking for your products and make sure you have set a plan in place to distribute relevant information at the right time.

Brainstorm topics and align them to categories – what are the questions that your customers want answered? what problems are your customers having that they would like help solving? what content can you offer that proves that you will be the right choice to do this?

Set your content calendar – Now it’s just about putting the plan in place for what content you produce and when you produce it. The plan should also take account of how your customers like to consume information – technical articles, project case studies, videos, white papers, videos etc. A good content marketing plan will include a mix of all of these (and more) which is tailored to the specific requirements of your customers.

It’s that simple. So stop putting it off and just get started.

You can read the original article from Shanna Mallon at the link below:

Build Your Content Calendar: 3 Easy Steps.

If you would like some help building your content marketing plan or producing your targeted content then get in touch: