I was recently invited by the team at Digital DNA to contribute a guest blog in advance of the upcoming conference in Belfast on 8th June 2016.

The focus for my article was the opportunity for us as marketers to seize the new opportunity that exists for us to not only be content producers but also to be the distribution channel in this new digital world.

You can read the full post on the DigitalDNA website.

You can read my thoughts on the DigitalDNA conference here – penned after a previous visit.