Category Archives: marketing

Web Sites – Seven Tips for Creating Credibility for a Marketable Website

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If you’re thinking of embarking on a new website project then a recent article on the Marketing Profs website is worth a read.

There are 7 very simple tips from the author, Daniel Cochran on how to make sure your website is credible.

The 7 tips he gives are summarised below with a link to the full article at the bottom of this post:

1 – Choose a design scheme that says it’s a modern website

2 – Analytics: Make sure you monitor progress by keeping an eye on the figures. Visitors and enquiries are the 2 most important ones (in most cases) but Google analytics is free and will provide you with a wealth of information

3 – No matter how good it looks any car still needs an engine: You won’t see it but the back end stuff is vital to the success of your website. Make sure it’s easy to update with a simple content management system.

4 – The move to mobile: There are such a huge range of access options for people – mobile phones with a whole variety of screen sizes, tablets of all sizes and desktop PC’s and laptops. Responsive design is a must – this will adjust the appearance of your site to take account of the size of the screen on which the user is looking at your website.

5 – Useful, informative an engaging content: Know who you are trying to attract to your website and what you want them to do when they get there. Walk in the shoes of your visitors and understand what questions they want answered. Then build your content to deliver this.

6 – Social media is your friend: Google will take a while to index your site so make sure you share your content with your social media network to ensure your message is spread as widely as possible.

7 – Conversions are important but not the entire game: The real measure of success comes from the enquiries you generate that you then convert into new business. But this will take a while to happen so make sure you know what success looks like until this happens – more social followers, better search engine results, getting great feedback on how your can improve your site.

Here’s the original article on the Marketing Profs website – it’s worth subscribing for regular updates across the whole range of marketing activity.

Web Sites – Seven Tips for Creating Credibility for a Marketable Website : MarketingProfs Article.

If you’re embarking on a website project get in touch and we can talk about how I can help you with all of these tips.

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A simple conversation

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talk to your customers

Talking to your customers will reveal much more than you think

How many case studies have you written where you’ve put words into your customers’ mouth and sent them the draft for them to approve before you publish it?

It’s time to stop  and let your customers do the talking for you. If you spend half an hour talking to your customer about that great project you delivered you’ll get some little gold nuggets that will make the story much more interesting, believable and likely to help you sell more of your stuff.

We think we know why people by our stuff – and for the most part we’re not far wrong. But every now and again a little surprise turns up – and this has benefits outside of the marketing project that spurred the conversation in the first place.

It reveals another USP, a new industry sector you could target, a new country where there is demand for what you do. It’s only one on one conversations that will reveal these little gems – so get talking.

Get in touch and we can talk about how we can work together on your project case studies.

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Do it – pull the pin !!

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pull the pin and see what heppens

Sometimes to get noticed you need to be a bit controversial

We’re all drowning in the sea of bland, corporate copy that most communications departments peddle.

With the editorial departments at newspapers and in the trade media now reduced to a one or two person department most press releases are simply getting copied and pasted into position with no editorial control.

This isn’t as good as it sounds – it all sounds the same. What happens next? People stop reading it. Your customers stop reading it.

So how do you get noticed among all of this?

Just be a bit controversial – it sounds simple but most communications departments are restricted by copy guidelines and the fear of senior management that any deviation from the standard press release template will result in you being seen as ‘unprofessional’.

Have a chat with magazine and newspaper editors and ask what they want. I have – and what they’re after is someone – anyone – with an opinion.

Don’t hide behind the corporate mask – put a face to the release. Speak like a real person. And tell people what you think.

Go on – try it. I guarantee you’ll see your coverage explode.

Fill in your details below and we can work together to maximise your coverage

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