I’m about as passionate about all things marketing as is healthy (and maybe just a little more) – but a recent experience has firmed up the importance of context.

Let me explain.

In trying to determine where is the best place to promote your products or services the conversation must extend beyond just where your customers are. It must also ask ‘why are they there?’

I’ve been subjected to an assault recently when on Facebook by a crowd who call themselves ‘Luv for Marketing’.

Firstly, I’ve (almost) forgiven them for their ‘down with the kids’ name and since they’re appearing on my news feed I’m assuming that even as a 40 year old they do think they have something to offer me.

This is not the problem however.

The problem is that when I’m on Facebook that’s not what I’m there for.

I’m there for lots of other reasons – the vast majority of them recreational. Latest sports news, checking the build up to some upcoming events and – let’s be honest – being nosey.

Luv for Marketing appear on the surface to have got everything right – I’m interested in their subject matter and they’ve crafted concise yet descriptive ads which indicate to me that they’d be worth looking into further.

But the fact is that I’ve seen the ad more than 50 times now and haven’t once clicked the ‘learn more’ button.

Why?

Because in that place (Facebook) at that time (downtime after work) I’ve had my fill of marketing for the day.

If, on the other hand, they’d got at me through LinkedIn while I was updating my company page it’s more than likely that I would have acted on their prompts before now.

While this is just my own personal experience with one particular advertiser I think it raises some interesting questions around context and timing when considering our marketing messages.

Disclaimer:
This post is in no way a negative comment on the services that Luv for Marketing offer or their marketing approach. It is simply my own experience of their Facebook marketing which I hope is working fabulously well for them.

If anyone from Luv for Marketing should read this post – get in touch. I’m interested.

If you’d like some help defining the necessary context for your social media advertising then get in touch.