It’s just a colour right? Doesn’t mean anything.

You couldn’t be more wrong. The colour that you choose for your company logo will say a lot about you to your customers and prospects so you better make sure that you choose the right one.

And it doesn’t stop at colour – your font is making a statement about the kind of organisation you are an the shapes you use within your logo also has an implication for how you will be perceived.

So, what do you want to say?

Do we want to be perceived as honest and trustworthy?

Is bold and passionate more you?

Or are you going for the sophisticated, luxury look?

If you’re in the process of trying to select the right logo for you business or considering a redesign then you should check out the great infographic below from Colourfast, a Canadian plastic card maker.

Prepare to have all your questions on colour, type face and shapes answered.

The psychology of colour in the design of your logo