Simple marketing messages connect with your customers

Some believe that the more complex you can make something sound, the more intelligent you will assume the designer is.

If the years I have spent in the manufacturing sector has taught me anything it is to focus on the simplicity of it all.

This doesn’t mean the product was simple to design – quite the opposite. In crafting the marketing message to accompany the shiny new product just focus on the end result for your customer.

Does it reduce their workload?

Does it reduce their costs?

Does it make their life a little easier?

Does it reduce waste or make their business more efficient in some way?

This is where the magic is found in your customers’ eyes.

It’s not about the clever piece of software you’ve created or the engineering of your new machine.

It’s about the problems that you are solving for your customers.

It’s about demonstrating that you understand their business, understand their daily frustrations and understand the value in being able to solve their problems.

It’s this approach that leads to true partnerships with your customers.

It then becomes a self fulfilling prophecy – you get even greater access to their business, which fosters an even greater understanding of their requirements.

All of this builds over time to create relationships that are very hard to break. The value you are adding now extends way beyond the product or service you are offering.

In the pyramid of trust a sales person appears very close to the bottom. This approach will help you move yourself out of this area and into the ‘expert’ zone.

And it all starts with a simple marketing message.

If you would like some help with a new product launch or to define your business to a new customer group or new market then get in touch.