It’s that time of year when all the ‘top for 2015’ lists start coming out.

This one caught my eye – and in particular the first point that Jason DeMers makes in his post.

Publication is only the small first step – value comes from distribution.

I’m reminded of the old ‘build it and they will come’ line – it must have been nice to live in these times. Now we’ve all got to work so march harder to earn the right to be considered by our potential customers.

It’s something I see too much of in marketing – all the effort goes into producing great content with very little thought given to the distribution of this content.

I couldn’t agree with Jason more strongly on this one – it’s not the content that’s king. It’s the distribution of that content that will make you king.

If you can get the balance right between identifying the opportunity for great content, developing that content and building a network that will perceive your content as valuable then you’re well on your way to a winning content marketing strategy.

Have a read of Jason’s post for some other very interesting observations on where content marketing will take us in 2015.

The Top 7 Content Marketing Trends That Will Dominate 2015.

If you would like some help building your content marketing strategy or even just producing some more great content then get in touch: