If you’re thinking of embarking on a new website project then a recent article on the Marketing Profs website is worth a read.

There are 7 very simple tips from the author, Daniel Cochran on how to make sure your website is credible.

The 7 tips he gives are summarised below with a link to the full article at the bottom of this post:

1 – Choose a design scheme that says it’s a modern website

2 – Analytics: Make sure you monitor progress by keeping an eye on the figures. Visitors and enquiries are the 2 most important ones (in most cases) but Google analytics is free and will provide you with a wealth of information

3 – No matter how good it looks any car still needs an engine: You won’t see it but the back end stuff is vital to the success of your website. Make sure it’s easy to update with a simple content management system.

4 – The move to mobile: There are such a huge range of access options for people – mobile phones with a whole variety of screen sizes, tablets of all sizes and desktop PC’s and laptops. Responsive design is a must – this will adjust the appearance of your site to take account of the size of the screen on which the user is looking at your website.

5 – Useful, informative an engaging content: Know who you are trying to attract to your website and what you want them to do when they get there. Walk in the shoes of your visitors and understand what questions they want answered. Then build your content to deliver this.

6 – Social media is your friend: Google will take a while to index your site so make sure you share your content with your social media network to ensure your message is spread as widely as possible.

7 – Conversions are important but not the entire game: The real measure of success comes from the enquiries you generate that you then convert into new business. But this will take a while to happen so make sure you know what success looks like until this happens – more social followers, better search engine results, getting great feedback on how your can improve your site.

Here’s the original article on the Marketing Profs website – it’s worth subscribing for regular updates across the whole range of marketing activity.

Web Sites – Seven Tips for Creating Credibility for a Marketable Website : MarketingProfs Article.

If you’re embarking on a website project get in touch and we can talk about how I can help you with all of these tips.