Talking to your customers will reveal much more than you think

How many case studies have you written where you’ve put words into your customers’ mouth and sent them the draft for them to approve before you publish it?

It’s time to stop  and let your customers do the talking for you. If you spend half an hour talking to your customer about that great project you delivered you’ll get some little gold nuggets that will make the story much more interesting, believable and likely to help you sell more of your stuff.

We think we know why people by our stuff – and for the most part we’re not far wrong. But every now and again a little surprise turns up – and this has benefits outside of the marketing project that spurred the conversation in the first place.

It reveals another USP, a new industry sector you could target, a new country where there is demand for what you do. It’s only one on one conversations that will reveal these little gems – so get talking.

Get in touch and we can talk about how we can work together on your project case studies.